The blog

BREAK NEW GROUND. CREATE YOUR OWN PATH. DO IT YOUR WAY. THAT’S WHAT I’VE DONE, AND NOW IT’S YOUR TURN. HERE YOU’LL FIND ALL THE LATEST ABOUT MY JOURNEY, AND MAYBE THE ODD RANT OR TWO...

So..You want to quit your day job and become a Florist?

Here is the scenario…I am out somewhere making new friends and they find out I am a florist. Inevitably, the next words that come out of their mouth are, “I’ve always dreamed about being a florist! That must be so much fun playing with flowers all day!” But the reality is that floristry is hard…

How to be a successful Florist

When florists combine their affinity for flowers with their expertise for arranging them, magic happens. Inspired floral creations have the power to break silences, provide comfort and commemorate triumphs. Those willing to accept the challenges of floral design enter a rewarding, but competitive industry. Succeeding as a florist involves keeping customers satisfied and surpassing the…

Ideal Client Blog: Marketing

How can I get customers to buy my flowers? Delicate posies. Intricate bouquets. Your flowers are AMAZING. But the business side? Does that come quite as naturally? How can I grow my floristry business? The truth is that to build a successful floristry business – that provides everything for your family, and serving clients you…