YOUR JOURNEY
YOUR WAY...

WE’RE ALL UNIQUE. WE ALL HAVE A DIFFERENT VIBE, A DIFFERENT APPROACH, AND A DIFFERENT VISION. SO THERE’S NO POINT DOING WHAT EVERYONE ELSE DOES.

YOU HAVE TO BREAK AWAY FROM THE TRADITIONAL, DEFY CONVENTIONS AND DO IT YOUR WAY.

Ready to define your

Own Style?

That’s what I did, and now I want to help amazing florists like you to do the same. So if people tell you ‘Oooh, you shouldn’t do it that way’ or ‘Why would you ever suggest that?’ you don’t shy away or hide behind the next bouquet, you stand up and just go for it.

Kerry Ashby standing below stairs

I’m a big believer in collaboration beating competition, so you won’t get negativity from me, and when you unlock that mindset you no longer have to worry about what the rest of the world is up to. It doesn't matter. Let them get on with it.

IT’S TIME TO FOCUS ON YOU, FOR A CHANGE, AND BUILD THE LIFE YOU’VE ALWAYS WANTED DEEP DOWN.

Kerry Ashby

Meet Me

HELLO, I’M KERRY AND I’M NOT YOUR STEREOTYPICAL FLORIST, TRUST ME. IN FACT, I WASN’T ALWAYS A FLORIST AT ALL…

I’ve always loved a challenge and although my first job when leaving school was in a florist, I grew bored quickly. It was traditional, stereotypical and not creative. At all. So I decided to switch paths completely. I retrained as a nurse.

It was intense, and definitely a challenge as I worked in many departments including A&E and mental health as I rose through the ranks. That led me to become head of paediatrics at a huge corporate healthcare company, but it wasn’t all plain sailing.

It was tough. 60 hours a week. Day after day away from home. I had all the feelings we all get when we’re in that position. Overworked. Under valued. Frustrated. And then it happened. I burnt out. It was like a switch flicked in my mind. So I decided to act.

I TOOK CONTROL AND LEFT THAT WORLD BEHIND. I REBELLED AGAINST EVERYTHING I’D WORKED FOR. AGAIN.

I decided to return to my passion. To the thing that sets my soul on fire - floristry. But I knew it had to be different this time. I knew I wanted to do it my way. To be creative and find my own style.

“CREATE WHATEVER

CAUSES A REVOLUTION IN YOUR HEART”
ELIZABETH GILBERT

I knew exactly what I wanted to be, but I only had my corporate experience behind me. It wasn’t easy, and I made mistakes. Lots of them. Pricing, ideal clients, you name it, I’ve been there. But I learned from each one. My confidence grew, my business grew, and I knew I’d made the right choice. I loved it. I still do.

This was a game changer. It made me realise that I could step out on my own, and do things differently in this industry. I started a free Facebook community, Business in Bloom that was born out of the fact that I asked a question in another industry group and was completely shot down for suggesting it.

I stepped back and thought, ‘No. You’re wrong. I can do it my way.’ Who’s to say what you can and can’t do? So I did. I went for it. I launched my own membership group - The Rebel Florist Club, which is full of established & aspiring florists who push & champion each other every day. I'm so proud of the club and my members who are all that little bit rebel - they defy rules & the norms to do things their way and make their mark on the industry.

What I’m saying is that I know exactly how you feel. I’ve been there, I’ve been told I couldn’t or I shouldn’t but it hasn’t stopped me. So if that’s where you are right now, trust me when I say you can find the belief to just go for it. I know if I can do it, you can too.

Now, my mission is not just to help you get there. But to do it fast. To create a plan and help you action exactly what you need to do to get your business moving. So you can rise to the challenges that building a business brings, make every investment count and live a life with the freedom to do what you love.

NOW IS THE TIME TO LEAVE YOUR COMFORT ZONE BEHIND AND START SHOWING
THE WORLD WHAT YOU CAN DO.