REBEL
COACH
IT’S TIME TO UNLEASH YOUR CREATIVITY, YOUR WAY
I’VE BEEN THERE, DONE IT, AND NOW IT’S YOUR TURN
AND THAT’S WHAT
I'm all about...
Straight talking, creative business coaching, empowering florists just like you to rebel against the stereotypes, break the mould and do things differently.
IT'S TIME TO BUILD A BUSINESS THAT WORKS FOR YOU.
I want to help you put your stamp on the industry, and find your way of expressing who you are, with the work you do. But that doesn’t mean I’m all about technical tips and practical tutorials. You know that, you’ve got that. You don’t need it. What I’m here for is the business behind the business.
That means turning your skills, and your expertise into a business that makes you money. It means finding your style and having the belief and confidence to charge what you’re worth. Simple as that.
IF YOU WANT TO TREAT FLORISTRY AS A HOBBY YOU’LL BE PAID THAT WAY.
BUT WHEN YOU TREAT IT AS A BUSINESS YOU’LL GET PAID AS A BUSINESS.
I've Been
There
I’ve made the mistakes and I’ve grown from them, now I want to help amazingly talented florists like you to build the business you want. Not the one everyone tells you to have.
It doesn’t matter whether you’re traditional or modern, whether you trained at college, or on the bench, all that matters is how you transform the flowers you use into the displays you create.

So if you’re ready to leave the stereotypes behind, rip up their rulebook, embrace the work you do and who you are, then you’ve come to the right place.
Now all you need to do is kick ass and get on with it.
YOUR FUTURE IS IN YOUR HANDS
This was a game changer. It made me realise that I could step out on my own, and do things differently in this industry. My business was born out of the fact that I asked a question in an industry group and was completely shot down for suggesting it.
I stepped back and thought, ‘No. You’re wrong. I can do it my way.’ Who’s to say what you can and can’t do? So I did. I went for it. I launched my own group, which led me to launching my amazing membership The Rebel Florist Club, meaning I get to work with ambitious women on a daily basis who push & champion each other every day.
What I’m saying is that I know exactly how you feel. I’ve been there, I’ve been told I couldn’t or I shouldn’t but it hasn’t stopped me. So if that’s where you are right now, trust me when I say you can find the belief to just go for it. I know if I can do it, you can too.

Meet Me
THERE’S A REBEL INSIDE ALL OF US...
I haven’t always been a florist, or a business coach. That journey started 3 years ago. Before that I was in the corporate world, working in private healthcare. 60 hour weeks, with lots of time away from home left me feeling overworked and undervalued until eventually I decided to take the leap and turn my passion into my new career. I came into the industry late, and I knew I wanted to do things my way so I went for it. It was tough. I made mistakes. But my work and my personality stood out, so my business grew quickly. And now I want to help you do the same. So if you’re ready to stop worrying about what everyone else is doing, just be yourself and unleash your creativity, your way, then I would love to help you do just that.
WHAT'S STOPPING YOU BUILDING YOUR DREAM FLORISTRY BUSINESS?
Take our 3-minute quiz to find out what’s holding you back and the key areas you need to focus on to succeed


Exclusive monthly training with Kerry Ashby
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Weekly live goal setting sessions
Pre-sale access to the amazing annual Rebel Florist Retreat

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