REBEL
COACH

IT’S TIME TO UNLEASH YOUR CREATIVITY, YOUR WAY

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I’VE BEEN THERE, DONE IT, AND NOW IT’S YOUR TURN

AND THAT’S WHAT

I'm all about...

Straight talking, creative business coaching, empowering florists just like you to rebel against the stereotypes, break the mould and do things differently.

IT'S TIME TO BUILD A BUSINESS THAT WORKS FOR YOU.

I want to help you put your stamp on the industry, and find your way of expressing who you are, with the work you do. But that doesn’t mean I’m all about technical tips and practical tutorials. You know that, you’ve got that. You don’t need it. What I’m here for is the business behind the business.

That means turning your skills, and your expertise into a business that makes you money. It means finding your style and having the belief and confidence to charge what you’re worth. Simple as that.

IF YOU WANT TO TREAT FLORISTRY AS A HOBBY YOU’LL BE PAID THAT WAY.
BUT WHEN YOU TREAT IT AS A BUSINESS YOU’LL GET PAID AS A BUSINESS.

I've Been

There

I’ve made the mistakes and I’ve grown from them, now I want to help amazingly talented florists like you to build the business you want. Not the one everyone tells you to have.

It doesn’t matter whether you’re traditional or modern, whether you trained at college, or on the bench, all that matters is how you transform the flowers you use into the displays you create.

Kerry Ashby sitting on steps

So if you’re ready to leave the stereotypes behind, rip up their rulebook, embrace the work you do and who you are, then you’ve come to the right place.

Now all you need to do is kick ass and get on with it.

YOUR FUTURE IS IN YOUR HANDS

This was a game changer. It made me realise that I could step out on my own, and do things differently in this industry. My business was born out of the fact that I asked a question in an industry group and was completely shot down for suggesting it.

I stepped back and thought, ‘No. You’re wrong. I can do it my way.’ Who’s to say what you can and can’t do? So I did. I went for it. I launched my own group, which led me to launching my amazing membership The Rebel Florist Club, meaning I get to work with ambitious women on a daily basis who push & champion each other every day.

What I’m saying is that I know exactly how you feel. I’ve been there, I’ve been told I couldn’t or I shouldn’t but it hasn’t stopped me. So if that’s where you are right now, trust me when I say you can find the belief to just go for it. I know if I can do it, you can too.

And now its game time
Kerry Ashby

Meet Me

THERE’S A REBEL INSIDE ALL OF US...

I haven’t always been a florist, or a business coach. That journey started 3 years ago. Before that I was in the corporate world, working in private healthcare. 60 hour weeks, with lots of time away from home left me feeling overworked and undervalued until eventually I decided to take the leap and turn my passion into my new career. I came into the industry late, and I knew I wanted to do things my way so I went for it. It was tough. I made mistakes. But my work and my personality stood out, so my business grew quickly. And now I want to help you do the same. So if you’re ready to stop worrying about what everyone else is doing, just be yourself and unleash your creativity, your way, then I would love to help you do just that.

Find out more

WHAT'S STOPPING YOU BUILDING YOUR DREAM FLORISTRY BUSINESS?

Take our 3-minute quiz to find out what’s holding you back and the key areas you need to focus on to succeed

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Take the Quiz
The Rebel Florist Club

Exclusive monthly training with Kerry Ashby

Monthly Q&As

Monthly guest expert training

Weekly live goal setting sessions

Pre-sale access to the amazing annual Rebel Florist Retreat

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Templates, Downloads and Cheatsheets

Online portal with access to all training, Q&As, downloads and more

Members only Facebook group to collaborate, learn and support

10% off Kerry Ashby Coaching workshops, events & further training

Join The Rebel Florist Club

WHAT THEY SAY...

Kerry is the most encouraging and reassuring coach!

Kerry is the most encouraging and reassuring coach!

I was floundering with my little business when I came across Kerry! My pricing was ridiculous, and I had no idea how to change – I certainly did not have the courage! As for approaching and creating a proposal for couples … say, what? Oh, my word! Kerry is the most encouraging and reassuring coach! Her systems are logical, easy to put in place, and the resources and knowledge she willingly shares are brilliant. I have learnt so much – and look forward to learning more!

SUSAN WILDE
I now know where to go next

I now know where to go next

Just wanted to say a big thank you Kerry for my 1:1 session yesterday. Has really helped me bring some focus back to the wedding floristry side of my business. I had been shying away from the floristry side a bit and getting stuck about where to go next.

It was a fantastic session. We went through my plans and Kerry helped me break down my problems (like how to focus the two separate sides of my business), how to make sure I’m targeting the right people, and then we did a deep dive into how to plan and manage my costs. I still have a lot to do, but talking it all through has helped me work out where I need to go next, I came out feeling very positive with a list of things I can do now and things I can plan for later. Still really buzzing about it all today!

JACLYN LOTT
I feel more confident about what i do than ever before

I feel more confident about what i do than ever before

I felt like I had got stuck in a bit of a rut with my floristry business before meeting Kerry. I’d reached a point where I desperately wanting to make a change and upscale, but I had no idea how. I signed up for 1 to 1 coaching and it completely transformed my mindset and gave me a brand new and much needed focus. I actually ended up deciding to completely rebrand my business and Kerry was there with me every step of the way, making sure that everything I did aligned with my business strategy. I couldn’t be happier with where I am now. I feel more confident about what I do than ever before and also understand what I need to be doing to achieve my business goals. I couldn’t have got to this point without Kerry – thank you so so much!

EMMA WILD SAPPHIRE
It was possibly the most mindset altering course i’ve ever been on

It was possibly the most mindset altering course i’ve ever been on

Thank you for your awesome delivery of the course yesterday.  It was possibly the most mindset altering course I’ve been on.  It’s given me a fire in my belly to make some changes!

NICKY PARADISE BLOOMS